Mega Brands, Mattel bring new construction toys for the sandbox


A new partnership will see the development of construction toys based on the world’s most iconic kids brands.

Mega Brands Inc. and Mattel Inc. recently announced a multi-year global licensing partnership that leverages the Mega Bloks brand and its expertise by bringing Mattel’s most powerful properties — Barbie and Hot Wheels — to life in the fast-growing construction toy category.

The Mega Bloks building sets based on Barbie and Hot Wheels will be available in spring 2013.

The Mega Bloks Barbie collection will provide girls with a new Barbie experience.

“With a focus on creative play and customization, the possibilities are endless,” a news release from both companies stated.

“The line will feature Barbie and her friends in a buildable world of fashion and dream locations.”

As vehicle play and construction toys merge with the Mega Bloks Hot Wheels collection, boys can construct a world of speed and excitement.